According to the National Institute of Child Health and Human Development, “more than one-third of U.S. women have a Pelvic Floor Disorder (PFD) and nearly one-quarter of women in the United States have one or more PFDs that cause symptoms.” Although the number of women affected gradually increases with age, as many as 10 percent of women in their 20s and 30s require medical attention. Yale School of Medicine reports that, of women who experience urinary incontinence, 30 to 50 percent never seek treatment. Despite the tendency among women to “suffer in silence,” up to 90 percent of these cases can be treated successfully.

From a purely statistical point of view, one out of every three or four clients is suffering from some form of urinary incontinence. Additionally, most women who have had children or are perimenopausal or menopausal suffer from vaginal dryness, painful intercourse, and lack of sensitivity. In short, the market for vaginal rejuvenation is extensive. Most women realize they have a problem, but do not know any way to correct it.

Today, there are many nonsurgical and non-hormonal treatment options, ranging from radiofrequency to laser, that address many concerns in a quick, easy, painless in-office procedure with little-to-no downtime. This reality makes it an easy, life changing choice for women. As research continues into stem cells and growth factors, it is likely that feminine rejuvenation will also benefit.

Considering the potentially embarrassing nature of the conversation, it may be best coming from a female professional, but that is not a necessity, as long as a male professional comes across as caring and compassionate. So, how can professionals start the conversation?

Professionals might wish to ask the client if she has given birth. If so, they can comment how many women suffer from urinary incontinence following delivery and ask if it is an issue for her. Let the client know that while urinary stress incontinence is common, it is not normal and is easily treated without surgery. Many women believe that others do not have these problems, so they are embarrassed to bring them up with their doctor.

Professionals might also ask if the client has any other issues arising from vaginal aging or bearing children that cause discomfort or concern, such as painful intercourse, loss of sensation, and vaginal dryness. Again, let her know these are very common issues that can be corrected without surgery.

When professionals receive a positive response to any of these questions, they should mention treatment options available that address these issues. Suggest that she make an appointment for her first treatment after answering any questions. Clients will thank the professional for starting a conversation that changes her life for the better.