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Retail Religion: Choosing Retail & Backbar

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Skin care professionalsknow that providing exceptional treatments is only half the story. Successful professionals most often dialogue with clients on long-term and short-term treatment plans, at-home skin care, and even which products to use and why. They educate clients and get them to the “why” behind recommendations, then couple it with the client becoming empowered with knowledge on how to achieve the glowing skin they desire. This important education on the products used both inside the treatment room and retail, along with key ingredients and benefits, will help them achieve their skin goals.

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A licensed, clinical aesthetician since 2001, Colette Brown is the director of education at Columbia Skin care where she leads the professional products division. Brown possesses a deep passion and understanding of the healing benefits of topical probiotics and how they contribute to the overall health and wellness of the skin’s microbiome. Based in Beverly Hills, California, Colette has a bachelor of art in education, is a certified holistic practitioner through the Kresser Institute, a licensed phlebotomist, and has certifications in advanced skin care procedures. 

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