The professional beauty industry is always in a constant state of change as new products are innovated, and trends rise and fall. With smartphones, computers, and search engines just a click (or voice-activation) away, consumers are choosing to become increasingly more informed about what they put inside and onto their bodies. Combine this with the climate crisis, and there is an increased demand for more “green” and natural products and methods. While the demand for natural alternatives has impacted nearly every corner of the beauty industry, let’s focus on hair removal.

What exactly counts as natural hair removal? Most of the time, when discussing natural alternatives, there is a comparison to traditional wax, which can contain chemical ingredients such as parabens. Beyond that, there are many ways spas could choose to define natural hair removal. Consider these popular methods of hair removal that do not contain any added chemicals or electrical inputs such as electrolysis.

Lina Kennedy is the president and CEO of Alexandria Professional, a worldwide leader in body sugaring epilation and skin conditioning. Kennedy is the pioneer of professional body sugaring and master trainer of professionals and distributors in more than 30 countries. As a beauty industry innovator, Kennedy has developed a full line of all-natural, vegan, and cruelty-free skin care products and treatments that are safe and effective for all hair and skin types. Kennedy is dedicated to ensuring that each professional trained in body sugaring learns and understands the exceptional results they and their clients can achieve through the Kennedy Theory. She is a motivational speaker, the author of numerous articles in beauty magazines, and a multi-patent holder.

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