Esty E-mails: E-Newsletters for Skin Care Pros

In the age of online shopping and digital dominance, you’ve probably encountered e-newsletters more than a few times – in fact, you likely have some in your inbox! Businesses across the globe use e-newsletters to promote their services and connect with their clients; if you haven’t hopped on the bandwagon quite yet, now is a great time to get started.

WHAT’S AN E-NEWSLETTER?

E-newsletters are periodic digital newsletters delivered directly to the e-mail inboxes of subscribers. Since they’re easy to produce and subscribe to, they’re much more convenient than print marketing. E-newsletters are utilized by businesses of all sizes, but they can be a terrific asset to small businesses in particular. A few benefits include:

Communicating directly with your audience: You can use e-newsletters to update your clients on new services and offerings, share skin care blog posts, promote events, and build loyalty by keeping your business top of mind.

Driving traffic: The vast majority of people check their e-mail at least once a day, making e-mail one of the most effective marketing tools. Add links to your website, online storefront, or social media within your newsletter to drive traffic to your pages and posts with minimal effort.

Viewing analytics: Most e-newsletter websites track analytics, offering an invaluable glimpse into the habits of your clients. You can see which of your newsletters and links received the most engagement and use that information to better tailor your content and schedule to your audience. Some sites can even show you how much revenue your newsletters are driving if you have an online store.

HOW DO I GROW AUDIENCE?

One of the most common ways to attract new subscribers is through pop-up forms. Many popular e-newsletter building sites allow you to design a pop-up and seamlessly add it to your website for visitors to fill out. You can also promote your newsletter on your social media or directly with clients. Use your audience to gain an audience!

HOW DO I KEEP THEIR ATTENTION?

Spice up your newsletter and grab your subscribers’ attention with eye-catching graphics. These days, you don’t have to be a trained graphic designer to make something stylish. Free-to-use graphic design websites are great resources for creating anything from posters to logos. You can choose from a variety of templates and designs to fit any kind of aesthetic.

WHERE DO I START?

There are many e-newsletter building sites to choose from that make it easy to get started. The most popular sites feature different plans to accommodate your needs and subscriber count. Look for one that offers guides and tutorials or do a quick search for an easy-to-follow tutorial that will streamline the lesson.

Though it may be a worthwhile investment for your business, committing to a monthly or yearly fee for a newsletter service can be a little daunting at first. Many platforms offer a free plan with the most basic features, but as you gain subscribers, you’ll need to upgrade your plan.

With so many websites and guides available, marketing your skin care business and services with e-newsletters has never been simpler. Not only do e-newsletters help keep you fresh on clients’ minds, but they also make it easy for your clients to engage with your content and stay updated on your services. E-mails are an unavoidable reality of modern life – take advantage of them by creating a stylish, engaging newsletter for your clients to enjoy.

Jordan Miller is based in Dallas, Texas and graduated in 2022 from the University of North Texas with a bachelor’s degree in creative writing and a minor in journalism. She previously worked as the assistant editor for DERMASCOPE Magazine and has over five years of experience as an editorial and social content creator. In her free time, she enjoys reading, writing, traveling, and spending time with her cat, Kiko.