1 min read
Everyone wants a mascara look that gives them darker, fuller, and longer-looking eyelashes, but who wants the added morning makeup routine? With a large potential client base to work from, beauty professionals may consider learning more about offering eyelash services like eyelash extensions to give clients bolder eyelashes, eyelash tinting for more drama, or eyelash ... Read More
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1 min read
When thinking of what the ideal treatment space should be like, creating the perfect environment aesthetically is what comes first, from products to protocols. Setting up the perfect treatment space means that all the visual and textual elements are in place to make the best first impression on the five senses. However, professionals often forget ... Read More
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1 min read
Looking for interesting ingredients in the professional skin care industry this year? Try on some of the latest ingredient options for size, including a few that are experiencing a resurgence as their uses are modernized. KALAHARI MELON SEED OILKalahari melon seed oil (Citrullus lanatus (watermelon) seed oil) is a luxurious oil showing up around the ... Read More
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1 min read
There is a serious problem in the professional skin care industry, and the concerning part is that no one realizes it. The focus of the industry has shifted; while it once was about skin health, it now seemingly solely focuses on products. WHAT WENT WRONG Some time ago, brands decided that the most lucrative way ... Read More
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2 min read
The science of electrophysiology is the study of the electrical properties of biological cells and tissues. It encompasses the voltage (current) activities and fluctuations that regulate the flow of ions throughout a cellular membrane, the nervous system, and muscle organs such as the heart.2 Ions are atoms or molecules in tissue that carry a charge. These ... Read More
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1 min read
Quality control is a term most often attributed to the business of manufacturing. When a service-based business such as a spa incorporates service quality management into its many operating procedures, it can play a pivotal role in meeting or exceeding its customers’ expectations, which translates to healthy financial growth for a company. There are endless opportunities for an organization to develop quality control protocols throughout every aspect of its ... Read More
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2 min read
A niche market is a focused, targetable portion of a larger market, selling specialized products or services. Niche markets have their own demands, preferences, needs, and identity. Establishing a niche market helps businesses gain competitive advantages and identify their target audience. Finding a niche can be based on many factors, such as geographics, psychographics, demographics, ... Read More
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1 min read
The key to speaking the language of plants and understanding clients’ skin needs can be summed up in understanding herbal energetics. Every cultural tradition of plant medicine has adopted a theory of herbal energetics, and these different cultural approaches mirror each other. The three primary qualities are temperature, moisture, and tone. Every plant will have ... Read More
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1 min read
With various light therapy devices flooding online shopping channels and the plethora of misinformation available on the internet, it is time to define what LED light therapy really is, specifically near-infrared light therapy (NIR) and its therapeutic effects on the body. Read More
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1 min read
Many professionals can think back to a time before they accumulated their perspective knowledge surrounding skin, enough to remember a time when they were taught that exfoliation is the key to good skin. It seemed to be the answer for anything plaguing skin, whether acne, pigmentation, or combating aging skin. Unfortunately, this concept became not ... Read More
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