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Posts by Shawna Rocha

Niching Down: Finding a Place in the Industry

Written by Shawna Rocha Niching Down: Finding a Place in the Industry
A niche market is a focused, targetable portion of a larger market, selling specialized products or services. Niche markets have their own demands, preferences, needs, and identity. Establishing a niche... Read More →
Published in Scope This
Digital Magazine

June 2026

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