5 min read
Does your business actively post on social media? Do you blog? Have an e-newsletter? How about creating videos about your spa or skin care practice? It’s likely you answered yes to at least one of those questions, and maybe all four. Guess what you are doing? Creating content. Now, more than ever, content is ... Read More
- Published in Spa PR Made Easy
7 min read
2020 will be an exciting year discovering new information and advances in several skin conditions and disorders each month. Before we proceed with individual skin conditions, we shall begin by reviewing the skin’s outermost defenses and how they can affect conditions, disorders, and potential diseases. Many aestheticians believe that the skin’s microbiome is the ... Read More
- Published in Skin ID
6 min read
Self-care. What a word. It says so much just by itself, but I have found that no two people will define it the same way. I will be doing a series on self-care and so I will start with the basic understading of what it is and why we need to know about it. ... Read More
- Published in Esthi TLC
5 min read
Proper disinfection practices are the cornerstone of a successful spa business. As professionals, it is our duty to protect the public we service, while also protecting ourselves and our business. The Centers for Disease Control and Prevention (CDC) has very clear outlines as to why and how we clean, disinfect, and sterilize our implements, ... Read More
- Published in Spic and Span Spa
5 min read
Light therapy is a popular trend. Celebrities are touting it, clients are demanding it, and if you’re in the skin care business, then you know you need it. While selecting a new LED device can seem daunting, a little advance research will ensure satisfaction for you, glowing testimonials from clients, and a fast return on ... Read More
- Published in The LED Playbook
6 min read
For the past decade, businesses have been told that they need a presence on social media to be successful. Many companies follow this advice and create business pages on all the most popular social networking platforms. After countless hours of perfecting their brand image and crafting post after post, some begin to question if they ... Read More
- Published in Websentials
