4 min read
When you watch television news and talk shows, do you think to yourself, “I would love to be on television” or “I would be terrified on television” Most of my clients agree with the latter. However, after that first appearance, they nearly always say the segment went quickly, easily, and was fun. Going on-camera is ... Read More
- Published in Spa PR Made Easy
9 min read
These two conditions are often confused; however, they are two diverse skin concerns. Couperose skin presents as red, dry, and tight but is not inflamed. Meanwhile, rosacea symptoms include inflammation, flushing, papules, pustules, and in some cases, changes in the tissue itself. Couperose indicates the presence of weakened blood vessels, due to the lack ... Read More
- Published in Skin ID
7 min read
Wellness is a buzzword that has been a part of the spa world for many years now. Some call it a trend, some say it is the way of the future for spas and if you don’t jump on the wellness bandwagon you will be missing out. What is wellness and what does it ... Read More
- Published in Esthi TLC
6 min read
Though many of us understand the importance of hygiene in the workplace, some remain unaware of exactly why we practice these infection control protocols in the first place. As practitioners, we are tasked with utilizing those sanitation practices, to the best of our abilities to reduce the spread of illness and disease from one client ... Read More
- Published in Spic and Span Spa
5 min read
The pursuit of youthful skin, as well as a healthy glow is the desire of the of majority women. Very few are blessed with porcelain, blemish-free skin. It’s therefore no surprise that skin rejuvenation and the reduction of the signs of aging are the most frequent cosmetic requests that present to the professionals. The pursuit of ... Read More
- Published in The LED Playbook
5 min read
With summer on the horizon, clients are going to start thinking about tanning. It’s time to start promoting the sunless tanners retailed in the spa and educating clients on how to apply them. Every type of product from, lotions, sprays, mousse, gels, and so on all have their own best practices for application, and when ... Read More
- Published in The Sunny Side
3 min read
The key to a lucrative career in aesthetics is developing excellent waxing skills and that requires educating yourself on how to properly wax skin of color. Each ethnicity has specific considerations when applying wax and removing hair. ASIAN SKIN Asian skin tends to be sensitive. An Asian client needs to abstain from any ... Read More
- Published in Encompassing Ethnicity
10 min read
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and ... Read More
- Published in Spa PR Made Easy
8 min read
Did you ever wonder why Michael Jackson started to wear a white glove? While it may have been the beginning of a fashion trend, it was most likely an ingenious way to conceal a skin disorder – vitiligo. Arnold Klein, MD, Michael Jackson’s dermatologist, observed in 1983 that Jackson had vitiligo. Initially, to treat his ... Read More
- Published in Skin ID
5 min read
Mind, body, and soul – are these three separate entities or all parts of one being? Can we separate the different parts that make up a human being, treat only one part, and expect a holistic “fix,” peace, or good self care? I don’t think so. If you are like me, you probably said a ... Read More
- Published in Esthi TLC
