5 min read
Keratosis pilaris (follicular keratosis or lichen pilaris) is a frustrating, yet prevalent skin condition experienced by approximately 40 million individuals worldwide. It is caused by a build-up of the protein keratin in the skin. The build-up of keratin blocks the hair follicle, eventually producing the bump. About three million cases are reported in the United ... Read More
- Published in Skin ID
2 min read
It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s ... Read More
- Published in Spa PR Made Easy
2 min read
Nordic skin originated in Scandinavia – in other words, Nordic skin is Viking skin. However, due to the Vikings’ tendency to explore and raid, Viking features can be found in many Northern European countries including Ireland, Iceland, and Greenland. Due to human evolution, people farthest from the equator developed very pale skin, particularly in the ... Read More
- Published in Encompassing Ethnicity
2 min read
You have selected clothing that will look nice on-camera, reviewed your talking points, and plan to ignore the camera. Congratulations, you are on-camera prep work is complete. It is now time to head to the studio and shine. Speaking of which, plan to be at the interview location at least 30 minutes in advance. If ... Read More
- Published in Spa PR Made Easy
1 min read
Healthy skin has optimal levels of hydration, while sensitive skin is usually dry on the surface, suffers from transepidermal water loss, inflammation, edema, and dilated capillaries. Dermatitis is inflammation of the skin, due to a skin condition, contact with an irritant, or an allergic reaction. There are several forms of dermatitis, but this article will ... Read More
- Published in Skin ID
2 min read
You’ve heard the saying “little things matter” or “little things make a big difference”? There are many quotes, books, and songs written about the subject. Why? Do we really need reminding that the little things can make a big difference in whether our client returns to us or not? When it comes to a spa ... Read More
- Published in Esthi TLC
2 min read
The professional beauty industry is an industry that thrives on social interaction, providing services, and of course, personal responsibility. These aspects require service providers to be in close proximity to delicate areas, potentially hazardous conditions, as well as some diseases and disorders. Bearing that in mind, it is of paramount importance that skin care ... Read More
- Published in Spic and Span Spa
2 min read
Light therapy continues to enjoy greater acceptance and popularity in the medical aesthetic field. As a result, we have seen a plethora of non-regulated devices of unknown origin flooding the market in recent years. While selecting the best LED device for your practice might seem like a daunting task, a little research can go a ... Read More
- Published in The LED Playbook
1 min read
Me Too, Black Lives Matter, Time’s Up, and the implementation of STEM in education are a few of the movements making progress in creating awareness about injustices, including the lack of equality in our society. Despite improvements, injustices regarding gender, sex, sexual orientation, race, religion, and economic status still abound. Cultural awareness is a personal ... Read More
- Published in Encompassing Ethnicity
6 min read
Your consultation with a client is absolutely the key interaction, no matter what the client’s skin color. Establishing your role as the skin care expert early on will build trust with the client. Ask the right questions, dig a little deeper, and learn as much about them during the first consultation as this will help ... Read More
- Published in Encompassing Ethnicity
