3 min read
No matter how great your customer service is, challenging situations will always arise. You need to be prepared so that you know how to deal with these situations before they occur. Read More
- Published in What's Your Recipe
3 min read
Skin care professionals should begin by differentiating themselves from department stores and retailers by doing all consultations in the treatment room. The client should be laid down, skin cleansed, then analyzed through a magnifying lens. Find out what the client's concerns are. These will lead the professional to discover their habits. Every client has a goal – something they want to change about their complexion. The client can be handed a mirror and asked exactly what they like and do not like about their skin. Read More
- Published in What's Your Recipe
3 min read
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You are itching to grow, and believe me, we know the feeling! There comes a time when partnering with a physician appears to be the next logical step… congratulations on being ready to take it! Wondering what to watch out for? Find the circumstance that fits your situation: Read More
- Published in What's Your Recipe
3 min read
Competition is everywhere. We compete with other aestheticians, businesses, the media, and cosmetic retailers, but we are also competing with ourselves if we are not sharing our talent and products with clients. Communication is the number one way to tell people about a business. Without it, spa owners would simply sit and hope that clients see the menu in the lobby or on the Internet. It is easier to retain a client than enchant a new one into a business, so take every opportunity to cross-promote services within your treatment room and facility. Read More
- Published in What's Your Recipe
3 min read
Your relationship with the customer is most important, so whatever the mistake or client’s opinion of the pricing in this scenario, the demeanor in which the client is regarded for is most important. Read More
- Published in What's Your Recipe
3 min read
You might notice that clients are increasingly savvy about how to properly manage their skin at home. With the availability of skin care lines and anti-aging formulations in a range of price points, most of the women (and many men) I encounter have put together a skin care routine that generally meets their needs; that is, at least, until the seasons change. As skin responds to fluctuations in temperature and humidity levels in summer and winter, clients often fail to recognize that the skin care regimen that works so well during the moderate days of spring and fall may require some tweaking. Instead, they continue implementing the same routine, day after day, year after year, with varying levels of satisfaction. Read More
- Published in What's Your Recipe
3 min read
The aesthetics industry continues to grow and with that, so does the number of licensed skin care professionals. I have been in the aesthetic industry for 20 years and have trained aestheticians to work in a medical office for nine years. As a frequent speaker at seminars and aesthetic schools, the first question I am most often asked is how to get a job. To put it simply, a career is what one makes of it! Of course, this includes qualities that will help to set some apart from others. The acronym hired can be used to remember the recipe to be a good candidate: helpful, innovative, reliable, educated, and driven. Read More
- Published in What's Your Recipe
3 min read
A chemical peel burn is every skin care professional’s worst nightmare. No matter how skilled the professional, burns can happen. The causes can be many – an undiagnosed skin condition or undisclosed medication, perhaps even sun exposure that the client considered negligible or forgot about. Read More
- Published in What's Your Recipe
3 min read
Is it a mole or is it a shadow? No wait, it is hyperpigmentation! While most clients are thrilled with the smooth, silky results of laser hair removal, occasionally hyperpigmentation does occur post-treatment. So, what is this menacing condition and what can you do about it? Read More
- Published in What's Your Recipe
2 min read
Handle your client gently when discussing this topic. Excessive plucking and tweezing could be a psychological disorder known as trichotillomania and would require professional medical intervention. Read More
- Published in What's Your Recipe
