2 min read
Stage-fright is an incredibly common fear, affecting more than 70% of people around the world, but did you know that 35% of people also struggle to be on camera? For the camera-shy skin professional, navigating a world where it seems almost unavoidable to appear on camera can be intimidating. Now, it isn’t totally necessary for ... Read More
- Published in 2025 Monthly Columns, Home Page, New monthly slider
2 min read
Creativity in the aesthetics industry is crucial for standing out, innovating, and providing personalized services that meet clients’ needs. Being creative allows skin care professionals to offer unique experiences, adapt to trends, and continually improve their skills. This article will explore eight ways to cultivate and express creativity in the aesthetics industry. Make Trends Your ... Read More
- Published in 2025 Monthly Columns, Home Page, New monthly slider
2 min read
Do you want your clients to rave about your exceptional service, refer their friends and family to you, and feel a sense of home every time they visit? Implementing standard operating procedures (SOPs) for client records, communication, and care helps create a welcoming, efficient, and profitable business. When your standards are clear and consistently followed, ... Read More
- Published in 2025 Monthly Columns, Home Page, New monthly slider
2 min read
At-home laser devices are all the rage these days. From hair removal gadgets to skin rejuvenation tools, these nifty devices promise clinic-like results right from the comfort of the couch; but what do the professionals think? THE PROFESSIONAL PERSPECTIVE At-home laser hair removal devices present both opportunities and challenges. On one hand, they empower ... Read More
- Published in Home Page
2 min read
Let’s face it – no one loves a checklist, but everyone loves the results it delivers! Have you ever been to a restaurant or business that always gets it right every single time? That’s not an accident. That’s standard operating procedures, or SOPs. Imagine walking into your business each day with every detail already mapped ... Read More
- Published in 2025 Monthly Columns, New monthly slider
2 min read
With each new day seems to come a new trend to keep up with on social media. Short-form video apps like Instagram or REDnote (a Chinese social media app that many are using after the reported TikTok ban) are flooded with millions of posts each day that are recreations of trending dances or lip-syncs to ... Read More
- Published in 2025 Monthly Columns, Home Page, New monthly slider
2 min read
Having a strong sense of self-identity in the aesthetics industry is essential for personal and professional growth. Self-identity helps skin professionals remain authentic, balanced, and resilient in an industry where appearance, trends, and external validation often play significant roles. This iteration of The Bare Knuckle Esty will delve into why and how self-identity is important. ... Read More
- Published in 2025 Monthly Columns, Bare-Knuckle Esthi, Home Page, New monthly slider
2 min read
Artificial Intelligence (AI) is revolutionizing numerous industries, including healthcare, finance, and retail. According to McKinsey, AI could contribute $13 trillion to the global economy by 2030. This transformative technology is now making its presence felt in the spa and skin care industry, enhancing service delivery, personalizing treatments, and boosting efficiency. The AI skin analysis market, ... Read More
- Published in Home Page, More New Articles slider, Skin Care, Skin Care Featured Post, Uncategorized
