5 min read
The adage "what's in a name" has often been debated. When it comes to products an inventive, catchy name that sums up what your product is and what it offers is critical. After all, the name will be the first things consumers see on a shelf, a website, or marketing materials. A well thought out name may even make it easier for search engines to find your product and bring it up in the first few pages of Google or Yahoo!. An example of a name that says it all: Tummy Tuck Jeans. Read More
- Published in Marketing
8 min read
Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to take advantage of the annualized special events, holidays, and seasons, while offering exciting new spa gift packages. Birthdays, anniversaries, Valentine's Day, Mother's Day, Father's Day, bridal season, and year-end holidays are terrific for couples promotions. Read More
- Published in Marketing
9 min read
Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa's retail routine hum. Read More
- Published in Marketing
11 min read
Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business. Many aestheticians wish that some of their specialized spa, wellness, and beauty care services were not the best kept secrets in town. Whether you operate independently or you own a large skin care facility, direct mail will help to draw attention to your business, while effectively promoting what you privately do behind closed doors. Read More
- Published in Marketing
7 min read
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients by selling them more services and products as well as to get them to refer their friends, co-workers, and family to you. With that said, it is time to explore how to sharpen your pencil on both ends to facilitate a new marketing plan that will take advantage of all opportunities. Read More
- Published in Marketing
11 min read
If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized system of skin care for each client. And by far the largest component of that is the clients at home skin care program. Don’t you agree? Read More
- Published in Marketing
4 min read
It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes that ultimately impact how people browse, shop, and buy. For increased revenues and improved sales implement these interior design techniques for today’s skin care clinic or spa. Communicate your brand. Upscale, urban, organic, value-priced… your retail interior should be a direct reflection of the image you want to communicate. High-end products should be merchandised minimally like fine jewelry in displays that complement the product. Organic products should be surrounded by metal and wood. Read More
- Published in Marketing
10 min read
Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this: What are your clients interested in? How can your promotions attract new clients? How often should you offer promotions? What types of promotions will set your business apart from the competition? You must create a strategic plan in order for you promotions to be successful and provide you with a return on investment (ROI). Read More
- Published in Marketing
3 min read
by Melinda Minton Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa’s retail routine hum. Your Spa's Style Oftentimes spas try to sell a bit of everything in an attempt to accommodate everyone. This can be a fatal error. The more fragmented your retail mix the more clients and staff will be confused. There must be a driving force behind your spa philosophy. Are you primarily a spa focused in on medical skin care, contouring services, water therapies, or all organic non-ablative therapies? Before you can determine the best retail mix for your spa, you really need to dig deep and understand your theme, focus, and primary therapeutic offerings. Moreover, remember that if you can’t get the product on them in the treatment room—there is a much smaller chance that the client will be taking the Read More
- Published in Marketing
10 min read
Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete. You need a solid investment program - an investment into the future of your career path, and what better than continuing education and advanced education. In the ever changing face of beauty products and beauty systems, it’s become even more crucial today for aestheticians to stay on top of their game. Read More
- Published in Marketing
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