8 min read
Each of us has the potential to become more as a skin health professional than our license could ever reflect. As clinicians, we have the unique opportunity to change the way a person thinks about themselves — to help improve their self-image and self-esteem. Whether specializing in relaxing facials, makeup application, hair removal services or chemical peels, we all have the ability to make someone feel better about themself. Many facilities offer these treatments; therefore, the true value of the services you provide comes from you and the level of expertise you bring. Read More
- Published in Continued Education
2 min read
Second quarter results from the Professional Beauty Association's (PBA) Quarterly Distributor Benchmarking Survey are out and highly positive for reporting companies and the industry as a whole. A majority of reporting distributors, which increased since the survey was launched in the first quarter of 2012, reported higher sales, added at least one new line to their portfolio, and increased staff. "The PBA Distributor Benchmarking report shows that even in a stagnant economy, professional distribution is dynamic and growing in the beauty industry," said Steve Neumaier, president of Goldwell New York and chair of the PBA task force charged with managing this research effort. Read More
- Published in Continued Education
10 min read
The great inventor Thomas Edison once said, "Genius is one percent inspiration and 99 percent perspiration." This equation is also applicable to success in the skin care industry. Perspiration – in the form of the constant pursuit of knowledge – fuels success and ultimately inspiration. In this profession we have to stay on top of new, cutting-edge ingredients, product formulations and protocols, as well as marketing tactics, and knowledge of how each of these tools can be used most effectively. How do skin care professionals obtain the knowledge, and perhaps more importantly, how might it be applied, and what are the right tools? Read More
- Published in Continued Education
14 min read
This article will address the development of a man’s coordination of awareness regarding good skin care and the origins of their belief systems. These systems of accumulated experiences, whether internal or external, support or deter a man’s ability to research, seek out, purchase, utilize, and explore advancements that will improve their visual appearance by engaging in a regimen of consistent proper skin care. So as not to generalize all men as the same, the author supports the hypothesis of central tendency or the middle mass of the bell shape curve when describing average findings for men. Read More
- Published in Continued Education
11 min read
Spas are relaxing, pampering and non-invasive places of retreat from daily life, right? Although partly true, thinking this may limit the possibilities available. Of course we do not need to go to the other extreme, deliberately causing pain and trauma. Yet we can balance the treatment mix to include more treatment modalities in capturing a wider client and/or treatment base. Spa service is well founded with a long tradition in many parts of the world – as people move around, they bring with them high expectations of service, and will demand the same high quality of spa service everywhere they seek treatment. Read More
- Published in Continued Education
8 min read
More than any other profession the field of aesthetics captures what it is to be beautiful. Being an aesthetician is like living a fantasy in the adult work world. Above all other occupations, it stands alone because it is the only professional arena where if you have the right look, personality, talent and brains you can enter center stage and still be in true character. No illustrious degrees required. All you need is the right fit and the right pathway and you will succeed against all odds. Read More
- Published in Continued Education
12 min read
This article addresses questions aestheticians frequently ask as they are trying to make wise choices to further their education, develop existing skills and knowledge, expand their earning capabilities, and fulfill requirements set by their states to practice their trade. While this information may provide some resources – view the list below – it is neither a guideline nor a comprehensive analysis on education currently available to aestheticians. I have asked several of my colleagues to share their insight and they have done so generously. I would have wished to relate the opinions of many more skin care experts and educators; however, space is of course a limited commodity in print. Read More
- Published in Continued Education
12 min read
I am often asked the question, “What equipment should I invest in?”, by colleagues who are new to the industry or those trying to decide what piece of equipment they should add next to their current inventory of modalities. My response is always, “What do you want to achieve?” Our equipment choices should be based on how the chosen equipment will support the treatment offering that we provide. What is the main focus of your business? Is it high tech and clinical or wholistically based? Who are your clients and what are their skin concerns? How do you differentiate your business from the competition? Read More
- Published in Continued Education
7 min read
Remember your first grade teacher and how kind and wonderful she or he was? Did they teach you how to read, write, or tie your shoe? What makes a particular teacher or instructor stand out? Maybe it wasn’t your first grade teacher that left such an impression. Maybe it was your high school math teacher, your professor in college, or maybe your aesthetics instructor? The very person that taught you the most basic skills for your career impacted you profoundly. The very foundation of your career can be traced back to that sole provider of education and the passion that they imparted into you. Read More
- Published in Continued Education
9 min read
With all of the growth in the spa industry some of us curious minds are wondering just where all of this is going. Just five years ago, I recall delivering lectures to anxious crowds of newcomers, corporate drop outs, physicians, aestheticians, and spa owners. We discussed trends, tips, and spa management. While many would say that the spa industry is slowing down, I liken it to the restaurant industry with (finally) more leveled, readily measured, and stable growth patterns. For all of the anti-aging remedies and youth-enhancing formulations, the spa industry has grown sea legs and is growing up! Read More
- Published in Continued Education
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