Your spa can have an unbeatable line of products and services, employ the most skillful and dedicated aestheticians, and generate the sort of profits that can turn the most successful of businesses green with envy. However, all can be lost in the blink of an eye if you do not pay enough attention to the people that put you there – your customers. Good customer service is vital to the life of any business, and it's not just about keeping customers happy. It's also about tending to the unhappy ones and addressing their complaints. Read More

While in school most aesthetic and massage students learn to lose their inhibition of seeing other people’s bodies. They soon realize that clients come in all shapes, sizes, and ages. There is no doubt that there has to be some nudity with certain services such as a body wrap, massage, and bikini waxing. Even the most modest student understands that it is a necessity to be professional while verbalizing to the client how to undress, remove certain clothing, get into a robe, wrap, or putting on disposable undergarments; and it is a very important step towards the success of the treatment. Read More

As a professional aesthetician, you may think your main focus is on providing the best skin care services for your clients. Yet the fact is the more often you see those clients, the better their skin care program will be. In addition to better results in a shorter time for your clients’ skin care regimen, your business will thrive with a committed and loyal client base. You will ensure a win-win situation for everyone by taking some steps to create some new routines – that are habit forming! As a skin care professional, your job is to educate your clients and create a picture for them of the possibilities that you can provide. Read More

Last Saturday evening, dressed up to the nines and head held high, I went out for dinner with my friends in a trendy part of Vancouver, and didn’t get noticed once. I was elated. Yes, I was happy not to be glanced at, stared at, or leered at, because that is my every day reality as a facial burn survivor, and for once, I got my anonymity back, and for once, I did not have to explain what had happened to me to anyone. I could just be me: Karen.  Read More

If you own a business, you may have noticed that the marketplace is starting to feel more than a little crowded. With an economy that is still less-than-stellar, it is more saturated than ever with businesses vying for the attention of customers and potential customers. In fact, your own mailbox and inbox are probably full of ads, coupons, and marketing messages trying to win your business. And if you are feeling inundated with offers and information; just imagine how your customers must feel. Therefore, if you are not doing something to set yourself above the competition and establish customer loyalty, your business is in big trouble.  Read More

There are many luxury treatments that we can discuss, but I would like to address the issue of acne, and with it, your youngest clients. Why? It is vitally important that our children receive the help they need through diet, education, and emotional support in order to overcome difficulties associated with acne, and the confidence issues that it brings. By giving your best efforts and demonstrating your knowledge and a professional approach, you give your clients all the reason to trust you and to trust that their acne condition will improve. These are your future clients - once they believe in you, they will be your followers for life. Read More

Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine both – great products, offered and supported by great service to enhance your enjoyment of the product – you have the formula for the passionate customer loyalty needed to succeed in today’s overcrowded marketplace. This formula sounds so easy, yet few businesses get it right all the time, or even most of the time. When we ponder the success of our business competitors, we may wonder: Is it the products they carry? Read More