Integrating add-on treatments in your services is a popular and undeniable need for skin care professionals. For the purpose of this article, we will concentrate on facial treatment add-ons. This analysis could easily be applied to body treatments and other services.I am often asked: is it better to include all steps of a service into a facial, use an upscale product line, and charge a high price skin professional – or is it better to offer an entry level or low price facial and up-sell it by having the skin care professional recommend add-on services and higher-priced products during the facial? Read More

As an aesthetician and skin care business owner, here is what I know for sure: to create and sustain a successful skin care business, we need to stay up with the ever growing and changing aesthetic equipment technology. Today’s clients are savvy and results-oriented. There is so much information readily available to them through the Internet. They investigate technologies and want to know that we are up on them as well. No longer are they satisfied with a good, old-fashioned steam facial. They want the latest and greatest, and we need to be ready and able to deliver. Read More

Your goal: to capture your client, to inspire them to embrace your words and treatment protocols by truly laying out a plan of action that is different, unique and exciting! You want to wow your clients and reel them in with your knowledge, skill, and gusto. By creating the ultimate client consultation experience, you will gain a new perspective in your treatment plans, but also share a part of yourself that will stay with your clients for years to come. Our goal as aestheticians is to assist our clients in reaching their optimum skin health and wellness potential. This is your time to take complete control of your career, your image, your branding, and your client results! Read More

When establishing relationships with your clients, it is important that they feel comfortable prior to receiving a treatment. In order to make a lasting impression, there are many things to take into account that will benefit, or hinder, the client’s overall experience. The client’s comfort level may be the determining factor in whether or not they return to your spa to receive another treatment. From spa cleanliness to listening and achieving the client’s wants and needs, here are 10 things that will help ensure your clients’ comfort level: Read More

Walk into work, place away your belongings, look at your books to see the upcoming appointments and clients for the day and then start prepping your room – another day on the job. This is a routine performed every time you go to work and the only thing that changes is the amount of treatments that will be given. We tend to be habitual in our desire of wanting stability and creating easier situations that can assist us in sustaining our lives. As aestheticians, it is important to maintain the support of our clients in order to do that. Our clients are our golden ticket. They secure our job and provide us with a living, so they are important. Some days there will be more clients and some days there will be fewer clients, but what if there was more consistency with the number of clients and the number of treatments on a daily basis?  In this article, I will discuss the importance of making your routine a habit, from booking clients to increasing revenue. Read More

You hear about the importance of diversification all the time – businesses must diversify their product offerings; investors must diversify their holdings; job applicants must diversify their skill set, and so on. Chances are... you have already diversified your spa menu offerings; however, are you prepared to work with an ethnically diverse clientele? Read More

Our feet are the literal foundation to our bodies. They are the reason we can stand upright and achieve various tasks such as walking, running, skipping, dancing and jumping. Throughout time, they have inspired positive feelings of fascination, adoration, obsession and intrigue, as well as negative sensibilities of repugnance and disgust. Oftentimes, they spend their time hidden away. Read More

It is estimated that every 25 seconds, someone in the United States is burned or scalded. Since the body holds heat, a burn can progress deeper into the dermis for up to three days if it is not cooled immediately. Aestheticians should be sensitive to the fact that burns, which are not cooled, can be painful. Furthermore, a burn may affect the overall experience of a treatment, thereby creating a negative feeling about the procedure. As an aesthetician, it is important to understand some key principles that can impact aesthetic skin therapy treatments. Here are 10 things every professional should know about burns: Read More

Your client's hair is basically an appendage of their body. Everything they put on their hair and scalp, as well as into their body, will affect the condition of their hair. Lifestyle, diet, rest, vitamin deficiencies, and the proper use of professional hair care products and appliances will affect the condition of their hair. Stress and diet play an im-portant role in maintaining healthy hair as improper care of their health and wellness can lead to thinning hair and/or hair loss. Hormonal changes, medications and crazy diets can also affect the condition of the hair. As salon and spa professionals, we must continue to educate our clients on how to achieve great looking hair through health and wellness. Read More

It has been said that outer beauty is a reflection of our inner health. Our fingernails are an outward display of our inner world, often showing health conditions, dietary issues or stress. While it may not substitute for blood work or imaging, analytically viewing the fingernails can be an additional indicator in a medical diagnosis or a sign of a deficient diet. There are hundreds of medical disorders and diseases that may cause nail changes. As beauty professionals, we must remember that some things can be outside of our scope of practice. We are not qualified to diagnose or treat any serious health or medical conditions. If you or your client notices significant nail health changes, be sure to advise them to talk to their primary doctor or dermatologist to investigate the underlying cause and best treatment options. Read More