Equipped to Age Gracefully

📖 2 min read

Savvy clients have moved beyond feel-good treatments and are looking toward result-oriented skin care to target specific skin conditions and address their individual concerns. This is especially true when it comes to treating mature or aging skin as this demographic is very often educated on the topic and willing to invest in skin care treatments ... Read More

Published in Choosing Products & Equipment

Get the Picture: The Benefits of Using Imaging in the Spa

📖 5 min read

By Austin James Michael Podowski

It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of dollars in immediate and future revenue. There are some straightforward principles a professional can follow to monitor most present skin conditions and, often, the client’s ... Read More

Published in Choosing Products & Equipment

Growing Your Business with Imaging Solutions

📖 12 min read

By Diana Ordonez

How to use technology for special events to increase engagement, sales, and loyalty Offices, spas, and clinics looking for new and exciting ways to attract and retain clients do not need to look further than the skin imaging technology available today. In a competitive market filled with products and treatments that promise positive results, skin imaging enables meaningful and realistic consultations that empower service providers to clearly communicate, target areas of concern, and explore long-term plans with prospective clients. Using high-quality imaging as a focal point in the consultation demonstrates commitment and confidence to clients. Read More

Published in Choosing Products & Equipment

Minding Your Investment

📖 8 min read

Let’s face it (no pun intended): aesthetic equipment is an investment. By following the manufacturer’s care and maintenance guidelines, you may prolong the life of your machines beyond the warranty as well as practicing safe aesthetics. When it comes to caring for your equipment, cleanliness is next to Godliness. If you think the spots, cloudy water, dust, or wax drips go unnoticed by your clients… think again. As a spa client, the first thing I do when I enter the room is observe my surroundings. I expect that whatever is being used on my skin is disposable, sterilized, sanitized, or disinfected and is in good working order. Read More