1 min read
Author and legendary marketer Seth Godin may have best summed up the definition of a brand. Godin noted, “A brand is the set of expectations, memories, stories, and relationships, that, taken together, account for a consumer’s decision to choose one product or service over another.” Developing and growing a strong brand is one of the ... Read More
- Published in Business
1 min read
Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun to say right? Where did it come from? It is the Spanish word for shoes “Zapatos” with an extra “P” for effect and dropping the ... Read More
- Published in Business
13 min read
The increasing demand by the client seeking noninvasive procedures for improving medical and aesthetic dermatologic conditions has led to the increased demand for light emitting diode (LED) therapy in aesthetics practices. Research on LED mechanisms of action has shown to have multiple pathways in which there is quantifiable clinical benefit. The use of wavelengths has ... Read More
- Published in Skin Care
4 min read
As the holiday season quickly approaches, skin care professionals and spas everywhere are beginning to prepare their holiday retail displays, readying themselves for the new intake of clients looking for quick fixes before holiday parties and family photoshoots for Christmas cards. While many skin care professionals may dread this coming season, there are significant benefits. ... Read More
- Published in Community Blogs
5 min read
Career changes at any time in your life are stressful and can sometimes feel time consuming. You tend to ask yourself questions such as, “Am I making the right decision?,” “Am I too old to make this transition?,” and “Is this the right time to make this alteration?” These are questions that often come across ... Read More
- Published in Community Blogs
3 min read
Many of you may be wondering, “How did she do that? I can barely master two sets of 10 on the drive to work.” Well, let me tell you about the newest breakthrough treatment that everyone should have in their practice. WHAT ARE KEGELS? Before I delve into this amazing service you could be offering ... Read More
- Published in Medical
4 min read
Before addressing any problem, it’s advisable to understand its root cause. The same applies to skin therapy. Skin analysis procedures are the steps taken in preparing the patient before the actual medication is administered. For example, laser treatment can react differently on an individual depending on skin type, type of laser used, or cosmetic products ... Read More
- Published in Community Blogs
5 min read
The requirements of the society tend to change at a hectic pace, according to different innovations in the spheres of culture, science and technologies. Nevertheless, one thing remains the same during the whole history of humanity. This is a need in professional, easily available and effective healthcare services. Nowadays, one can observe huge drawbacks in ... Read More
- Published in Body Care
4 min read
Ginseng is a popular herbal supplement widely used in Asia to treat various health ailments and for general well-being. It can improve energy levels and boost memory. Because of those health benefits, ginseng is found and marketed in a wide range of consumable healthcare products, including supplements, teas, candies, and energy drinks, in various concentrations ... Read More
- Published in Skin Care
