5 min read
During consultations with clients who are struggling with persistent acne breakouts, an easy but pertinent question to ask is, “When was the last time you cleaned your makeup brushes?” Clients use makeup brushes to apply concealer and foundation every day. Bacteria build up in the bristles of these brushes and can increase the frequency of acneic breakouts, ... Read More
- Published in Beauty
1 min read
So, you want to be a microblading star, no problem – if you are not expecting to be one without practice, practice, practice. Many skin care professionals in our industry are jumping on the microblading and permanent makeup bandwagon and rightly so. It is not just a lucrative service in the industry, but it is ... Read More
- Published in Beauty
8 min read
No matter how famous or how rich, the truth is that everyone will age. In the American culture, the standard of beauty is measured in conjunction with youth. All women, even those who were once considered to be great beauties will inevitably start to lose their looks. A formerly youthful woman may find herself feeling ... Read More
- Published in Beauty
3 min read
Beauty rituals have existed for thousands of years around the world. And, throughout history, the ideal beauty look has changed drastically. From the Ancient Greeks, Romans, Egyptians, and Geishas in Japan and to modern times, we have seen it all – bronze skin, pale porcelain skin, tanning oil, sunscreen, thick and bold prominent eyebrows, pencil-thin ... Read More
- Published in Beauty
1 min read
Waxing and threading are common hair removal methods that many clients look forward to in order to maintain their eyebrows. For best results, professionals should remind clients to follow these steps before treatment: Cleanse and exfoliate skin before a treatment in order to avoid breakouts and redness If waxing, do not use any products containing ... Read More
- Published in Beauty
3 min read
A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the 1920s flappers, 1960s hippies, ‘80s neon art deco, and ‘90s grunge. Each is ... Read More
- Published in Beauty
4 min read
Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the ... Read More
- Published in Beauty
4 min read
In today’s beauty market, the options for maintaining, treating, and glamorizing eyebrows are endless. With so many options for clients to choose from, it is the job of the professional to steer them in the right direction. Microblading, microshading, waxing, threading, and tinting are among the most common and popular methods for eyebrow enhancement. Helping ... Read More
- Published in Beauty
4 min read
Clients and consumers love makeup, but do aestheticians? In 2018, makeup sales reached $8.1 billion and skin care sales were $5.6 billion, according to the NPD Group, an American market research company. “The number of consumers using makeup reached 67% in 2018 – an increase of six percentage points over two years ago.” The consistent ... Read More
- Published in Beauty
5 min read
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to generate revenue. A key performance indicator to measure profitability of an expense is return on investment. Adding makeup options to a service menu will instantly ... Read More
- Published in Beauty
