Posts by Amanda Azar
Make Money with Makeup: 4 Easy Ways to Boost the Bottom Line
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to... Read More →
Published in Beauty‘Tis the Season: Planning Holiday Makeup Services
For months you’ve been educating clients on the importance of sun protection, ingredients, and hydration. Then, summer fades away into fall. Blink an eye and, before you know it, it... Read More →
Published in BeautyMakeup Meltdown: Shelf Life of Cosmetics
All good things must come to an end – especially makeup products. Contrary to popular belief, makeup has a relatively short shelf life compared to other household products. However, unlike... Read More →
Published in BeautyYes or No? Common Cosmetics Ingredients
When you’re on a diet, you typically read the ingredient list on all your groceries, making yourself conscious of the detrimental effects of GMOs and positive energy sustained from organic... Read More →
Published in BeautyA Dazzling Display: Stop Clients in their Tracks with These Retail Display Tips
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on... Read More →
Published in Beauty BlueprintA Teen Makeup Step-by-Step
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to... Read More →
Published in Makeup Matters
