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More than Skin Deep: Technologies that Take Beauty Beyond the Surface

How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment...

Published in: Marketing

Learn What Your Clients Really Want

Written by: Monique Enriquez, C.N.H.P.

When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus...

Published in: Marketing

Top Marketing Techniques for Spas

Written by: Rachelle Dupree

Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not...

Published in: Marketing

Breaking Down Social Media: How to Choose a Social Media Platform That is Right for Your Spa

Written by: Mike Lewis

When choosing which social media platform to utilize for your business, the goal is to pick the one that has the audience that best fits your company. After all, it...

Published in: Marketing

Discover How to Build Your Brand Authentically on Social Media: Practical Tips to Build a Loyal Community Using Visual Content

Written by: Valarie Hurst,L.E.

Do you struggle with finding ideas to post on social media? When you do post a status update, do you find it difficult to get viewers to engage? Do you...

Published in: Marketing