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Spa Management Realities: Does the Dream Fit the Dreamer?

Since the initial rush toward opening day spas began in the 1980s, the appeal of this business idea has not lost steam, even if the number of new players has....

Published in: Marketing

‘Tis the Season to Utilize Top Management Strategies

by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Every year it seems as if the holiday season has arrived out of nowhere. One minute,...

Published in: Marketing

Business Development Tips and Tools for the Spa Owner

Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase...

Published in: Marketing

Cultural Marketing: How Communication and Relationships Can Differ Due to Clients’ Cultural Backgrounds

by Mara L. Shorr and Angelica Pierini The world is a diverse place that allows for the enjoyment of cross-cultural interaction. As a result, skin care professionals must be...

Published in: Marketing

Increase Income with Upselling and Cross-Selling

Written by: Kathleen Carney, L.E.

The key to upselling and cross-selling is suggesting value-added products and services that truly focus on clients' needs. Most clients do not want to be sold to, but do want...

Published in: Marketing