The Makeup Marketplace: How to Stay Ahead of Trends

A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you...

Published in: Beauty

Up for the Job: Finding and Vetting Potential Makeup Artists

Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able...

Published in: Beauty

Brows for Days: 5 Options for Brow Enhancement

Written by: Micah Kopchenko

In today’s beauty market, the options for maintaining, treating, and glamorizing eyebrows are endless. With so many options for clients to choose from, it is the job of the professional...

Published in: Beauty

Merging Skin Care and Makeup: Incorporating Makeup Education into Skin Care Services

Clients and consumers love makeup, but do aestheticians? In 2018, makeup sales reached $8.1 billion and skin care sales were $5.6 billion, according to the NPD Group, an American market...

Published in: Beauty

Make Money with Makeup: 4 Easy Ways to Boost the Bottom Line

Written by: Amanda Azar

The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to...

Published in: Beauty