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Social Media Marketing Why, How Come and How To?

Social media has become highly prevalent with this generation. To implement and make a difference to your business’ revenue, expansion in reach and the impact of brand is dependent on...

Published in: Marketing

The Effect of Internet Marketing on the Skin Care Industry

Written by: Judith Ferber, founder of Judy Ferber Hungarian Skin Care

What do you think of when you hear the word Groupon? Do you cringe or ask questions? One of my colleagues had a horrified look on her face as I...

Published in: Marketing

Community Cohesion: Bringing People Together!

Written by:

How do you market your business in your community? Having your own business/being an entrepreneur can be a very challenging job. You are required to sell yourself and your products,...

Published in: Marketing

Celebrating Selling | Mindful Retailing to Elevate Your Bottom Line

Written by: Erica Connor

Spa and salon experts agree: Retailing is critical to success and expertise in this area is often the missing X-factor. Developing retailing skills consists of several parts, the most essential...

Published in: Marketing

Utilizing the Conversion Cascade to Upgrade Your Clients

Written by: Jay A. Shorr, B.A., MBM-C, CAC I-V and Mara L. Shorr, B.S., CAC II-V

Marketing and advertising is a necessary evil to bring prospective clients to your facility, with an approximate cost of $400 to bring a new aesthetic client through your doors. With...

Published in: Marketing