Modalities: Marketing and Beyond

The spa industry is an ever-changing entity. The International Spa Association reports estimates that there were 160 million spa visits in 2012 and reports year-end revenue of $14 billion. A...

Published in: Marketing

Coaching, Engaging and Promotions: How to Attract and Retain Your Target Markets

Written by: Celeste Hilling

Who is your target market? Moms and daughters? Business workers on a lunch break? Athletic club members? Everyone in your community? Think broadly about your market. How can you expand...

Published in: Marketing

THE ROAD TO SUCCESS: How to Create a Business Culture of Excellence that Fuels Sustainable Growth

Written by: Shannon Conley

Successfully running and operating a small business in today’s dynamic world of beauty brands and outlets is no simple feat. Salon owners are tasked with doing it all. Running the...

Published in: Marketing

Money Making Marketing

Written by: Lora Condon

Marketing is a term that is thrown around all the time in seminars, lectures, trade magazines, and online advertisements. We all know we need it; we all know it works,...

Published in: Marketing

Everything Retail How to Plan, Buy & Market

Written by: Bella Schneider, P.M.E

When it comes to buying products, think strategically. I bring a new product onboard when I find a hole in my arsenal or when I need particular ingredients to deliver...

Published in: Marketing