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Firm Footing
Strong careers, like strong skin, are built on a solid foundation. In this issue, we return to the essentials. This is not a step backward but a way to reinforce...
Published in: Magazine
Face to Face
I have to say how much I love this month’s theme, especially since I have been preaching it for months! It is happening all around us – minimizing social media and...
Published in: AIA
Layers of Truth
Written by: Lila Castellanos
Skin is far more than a passive outer shell – it is a dynamic, intricately layered organ that plays a vital role in protection, sensation, thermoregulation, and immune defense. Despite...
Published in: Articles
Clean, Clear, & Caught Off Guard
The treatment room is quiet before the day begins. Fresh linens are folded with intention, tools rest in closed containers, and the air carries a subtle brightness – clean, calm,...
Published in: Articles
The Case for a PR-First Practice
Written by: Katherine Rothman
For years, dermatology and medical aesthetics practices followed a time-tested playbook to acquire patients: magazine spreads, giant billboards, the occasional radio or television spot, and even direct mail. These tactics...
Published in: Articles

