Finding and Keeping Your Man: Attracting the Male Spa Client

Written by: Douglas Preston

Over and over we read it: men are still the untouched client wealth for day spa operators. According to various news reports and industry surveys, men represent anywhere from five...

Published in: Men's

Homme Improvement

Written by: Enrique Ramirez, L.E., L.M.T.

Move over baby boomers! There is a new BOOM in town and it has nothing to do with combat boots or camouflage visages, and it is more virile than John...

Published in: Men's

It’s a Guy Thing

With more men becoming active participants in the youth revolution, it is not uncommon to see facial treatments geared toward the male clientele commanding equal space on the spa services...

Published in: Men's

The Modern Male

Written by: Louis Silberman and Briana Cain, N.M.D.

From the gym to the grocery store, men are becoming more conscious of what they eat and how they take care of their bodies. This amplified awareness has also fueled...

Published in: Men's

Male Friendly Spa

Written by: Dr. Guy Lewis

Men are showing up at spas in far greater numbers than they used to. The International Spa Association in Lexington, Ky., states that 29 percent of spa goers are now...

Published in: Men's