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Service Over Sales: Inspiring Engagement in Spa Teams

Written by: Mechelle Smith, director of spa & fitness for The Founders Inn and Spa, Tapestry Collection by Hilton

Understanding what truly motivates spa professionals goes far beyond traditional incentive programs. The most successful teams are not driven solely by commission structures or employee-of-the-month recognition – instead, they are fueled...

Published in: Business

The Golden Client Standard: Four Proven Strategies to Build Lasting Loyalty

Written by: Ashley Curtis

Client loyalty is the quiet engine behind every thriving skin care practice. While flash promotions and social media visibility can attract attention, what truly sustains your business over time is...

Published in: Business

Move Over Adventure Travel, Sleep Tourism is Trending

Written by: Jennifer Thomas

Overall wellness with a sleep focus is overtaking adrenaline-based activities and nonstop action. The dreamy world of sleep tourism emphasizes a well-rounded travel approach including bedding, nutrition, bedtime rituals, spa...

Published in: Business

Thank You for Shopping: Building Revenue with Virtual Shops

Written by: Shaylee Hancock

Skin professionals are trusted guides for clients turn to when they want to feel confident in their skin. They rely on your expertise not just in the treatment room but...

Published in: Business

Solo Studies: Storefronts & Suites

Written by: Samantha Fishella-Dench

Most skin care professionals dream of having their own space, especially when they’re first out of school. Seasoned spa owners know it takes a lot of hard work, grit, and...

Published in: Business