Below the Belt: Creative Services to Increase Sales

by Melissa Bivelacque Mercado, LE 

 As spa services begin to get stale, spa owners and aestheticians need to look at ways to be more innovative in the treatment room. One way to be more competitive is by adding services where you can use your skills as a professional without only working above the shoulders. Here are some creative treatments that can help increase spa revenue and keep the client coming back for more. 

INTIMATE LIGHTENING TREATMENT 

Intimate lightening or brightening is not limited to only the intimate areas; this service can be performed anywhere the client’s skin needs to be lightened. The most common areas to service are the underarms, intergluteal cleft, inner thigh, and even the knees and elbows. Most intimate discoloration occurs from friction, such as rubbing or shaving, and aluminum–based deodorants can also contribute.

Over the past 20 years, Melissa Bivelacque Mercado has worked as a licensed aesthetician, salon and spa manager, day spa owner, aesthetics educator as well as a leader and mentor to many. She is based out of Wallingford, Connecticut and her specialties include body waxing and skin care treatments. In addition to running a successful spa and an advanced training facility, Mercado is the co-founder of the Connecticut Coalition of Esthetics. This coalition fought for and received licensing for Connecticut aestheticians, nail technicians, and eyelash artists in 2020. She is an educator for a handful of professional brands and a moderator for the Esthetician Connection.