4 min read
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and services, because many current and potential clients are constantly searching online to learn about the services a spa provides and the products it sells. The ways clients are interacting with a spa are changing. Sixty-seven percent of clients now say they interact with brands on social media to ask questions about their services.1 In many ways, this can be easier, and more convenient, for clients, as they can go on with their lives while also gleaning information about a spa’s services and products at the same time. Read More
- Published in Social Media
2 min read
It is no secret that most clients seek radiant skin. From eliminating dark spots to reversing ultraviolet damage, brighteners are formulated with ingredients that target the root of complexion issues. However, not all brightening products are created equally and mainstream ingredients used in some brightening products may even be harmful. Below, discover three natural, powerhouse brightening ingredients that are sure to produce that highly sought-after glow without putting clients at risk. Read More
- Published in Game Changers
7 min read
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the ... Read More
- Published in Client Care
1 min read
{Upload Images:caption}Refreshing Mint Exfoliating Wash is a gentle exfoliating cleanser made with Hungarian grown ingredients that gently cleanse the skin while removing dirt, surface oil, and make-up. Filled to the brim with certified organic botanicals, this twice a day facial wash soothes and exfoliates skin for a healthy, fresh glow. Essential oils of Peppermint, Lavender and Eucalyptus lend a subtle but invigorating fragrance while reducing inflammation. Camphor soothes and balances skin’s oil production as Flaxseed gently sloughs away dead skin revealing fresher, healthier skin. Read More
- Published in Cleansers for Normal Skin
1 min read
{Upload Images:caption}Glo Skin Beauty’s Daily Polishing Cleanser effectively cleanses and exfoliates skin using a unique powder formulation. Environmentally-friendly Jojoba Beads and modified cellulose provide gentle mechanical exfoliation to slough away dull cells to boost the effectiveness of added brighteners. Leaves skin more radiant and with a more even tone. A key ingredient, CelluloScrub™ made from modified cellulose; provides gentle mechanical exfoliation. While Sepiwhite™ MSH a natural lightening agent, targets hyperpigmentation for a radiant complexion. Read More
- Published in Cleansers for Normal Skin
4 min read
THE PROBLEM SOLVER Lyn Ross, L.M.E., is the founder and CEO of the Institut’ DERMed family of companies. Working closely with Atlanta, Georgia’s top cosmetic dermatologists and plastic surgeons, Ross built her clinical skin care practice into one of the first medical spas in the country, making her a true pioneer in the industry. Today, the spa’s client list includes the who’s who of Atlanta celebrities. Ross’ passion for results became the fuel that inspired her to develop her own skin and body care product line and launch the Institut’ DERMed College of Advanced Aesthetics in 1995. The line targets five skin conditions with products that are interchangeable to successfully treat even the most problematic skin conditions. Ross launched her wholesale, distribution, consulting, and licensing companies. Soon after, many of the skin care professionals she trained wanted to know how to become a part of the Institut’ DERMed family and offer the company’s unique skin health care concepts in their area. Read More
- Published in The 2018 A-List
3 min read
THE EUROPEAN BEAUTY SAGE Bella Schneider leads more than 150 aesthetic professionals in her Silicon Valley spas. She travels globally to bring the best in aesthetic science to her formulas and protocols. She is a successful retailer and respected educator that helps aestheticians enhance their practices by offering top-of-the-line protocols, retail products, and advanced training. She is a laureate of the esteemed LNE lifetime achievement Crystal Award for her contributions to beauty science. Because she trains her staff and clients, she is able to export her multi-faceted experience to professionals across the spa industry. Read More
- Published in The 2018 A-List
3 min read
THE THIRD GENERATION Michael Q. Pugliese, B.S., L.E., is an informed educator, writer, and asset to the skin care industry. He became the third-generation CEO of Circadia by Dr. Pugliese in 2006. His dedication and leadership to the brand has grown to achieve international recognition and distribution worldwide. This global expansion has created a skin care regime for every skin type in the world. Pugliese’s compelling lectures honor the tenets of modern skin science discovered originally by his grandfather. By following in his grandfather’s footsteps, Pugliese has been driven to deliver a clear message on skin health to all of his clients. Circadia is formulated to work in harmony with the body’s natural Circadian rhythms, which protect from environmental damage during the day, while focusing on skin repair during evening rest. Read More
- Published in The 2018 A-List
3 min read
THE EQUIPMENT EXPERT David Suzuki, president of Bio-Therapeutic, has been an active and licensed member of the medical aesthetic industry for over 30 years. He is a leading authority and expert on medical and aesthetic device manufacturing and regulatory issues, including FDA, CE, and ISO 13485. He serves as an advisor to many skin care manufacturers, publications, state boards, and institutions. His vast knowledge and expertise of engineering, printed circuit board design, injection molds, inventory, and quality controls, along with a keen sense of market trends, forecasting, and successful domestic and international relationships, enable Bio-Therapeutic the ability to bring new technology, products, and concepts to the market quickly and efficaciously. Read More
- Published in The 2018 A-List
