1 min read
Biomaris USA BIOMARIS USA introduces its state-of-the art Power Pen as a companion product to its tried-and-true Active Cream — 24/7 emergency help for blemished skin. Whether you prefer cream or roll-on, both products are comprised of all-natural ingredients from the sea, such as deep sea water from the Northern Atlantic, marine algae, and minerals. ... Read More
- Published in Product Highlights
1 min read
Chella The Chella Hydrating Face and Body Lotion uses the natural benefits of shea butter to prevent moisture loss in your skin, along with avocado oil and aloe vera to re-hydrate your skin. The popular green tea and pomegranate extract act as highly effective antioxidants, which neutralize free radicals that cause skin to age. Vitamins ... Read More
- Published in Product Highlights
3 min read
How many of you have heard or read The Daffodil Principle? It is a great story that I’ve received via e-mail at least twice, and both times it came at the perfect moment. But then again if you’ve read it, chances are you realize that there probably isn’t a bad moment to read it again ... Read More
- Published in Dear Reader
8 min read
How well do you really know your clients skin? Are you one of those aestheticians who view all skin equally for remedy options? How would you rate your professional savvy selecting the exact product formula or clinical treatment for your client's skin type?In today's rapidly shifting skin care market, no room exists for lazy aestheticians arbitrarily advising inaccurate products based on marketing hype or uneducated judgment using treatments that can't deliver results because the skin type and problem(s) have not been properly identified. Before an aesthetician initiates the first treatment, a prudent skin health check-up should be a mandatory preliminary step to ensure home care products and the recommended clinical remedies compatible with the correct "skin type". Read More
- Published in Treatments
6 min read
You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town. Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can offer that particular service at your spa when you return. Bring home as many details as possible, and go to work bringing this new service to life in your spa. Read More
- Published in Business
8 min read
E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep your spa at the top of your clients' minds and make them want to come back again and again. But there's more to it than sending out a monthly e-mail. Read More
- Published in Marketing
10 min read
Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created just like in a regular spa. Mobile spa treatments can be offered in private homes, offices, or hotels. Consumers are busier then ever. They are increasingly seeking opportunities to pamper themselves in their own surroundings and not have to go out to feel relaxed. Read More
- Published in Business
6 min read
Skin analysis may seem pretty rudimentary at first glance. In fact, speaking as a skin care therapist myself, one of my concerns about our profession is that not everyone takes it seriously enough. Clients may think they “know” all about their own skin, and the skin therapist may lack the expertise to offer deeper insight. It’s my passionate belief that the skin analysis is the most valuable service we offer as professionals. I believe not only that every professional skin care treatment must be preceded by appropriate questions and an expert visual and manual examination, but also that every purchase of skin care product as well deserves to be shaped by this same consultation. This is the difference between a skin therapist who, as part of an overall professional practice, recommends products for a client’s at-home regimen, versus a salesperson who simply sells frocks, blueberry muffins, or cellphones. To treat someone’s skin, and to provide that person with the knowledge and products to correctly treat their own skin, you have to touch them — really touch them. A big part of skin analysis is problem-solving. This begins with powers of observation. Some of these powers are purely empirical, based upon Read More
- Published in Uncategorized
6 min read
Skin analysis may seem pretty rudimentary at first glance. In fact, speaking as a skin care therapist myself, one of my concerns about our profession is that not everyone takes it seriously enough. Clients may think they "know" all about their own skin, and the skin therapist may lack the expertise to offer deeper insight. It's my passionate belief that the skin analysis is the most valuable service we offer as professionals. I believe not only that every professional skin care treatment must be preceded by appropriate questions and an expert visual and manual examination, but also that every purchase of skin care product as well deserves to be shaped by this same consultation. Read More
- Published in Treatments
8 min read
Have you ever sat and wondered about your profession? Are you aware that you are in one of the best professions? Did you know that it offers an incredible number of opportunities? Many of us, when we graduate from aesthetic school, cannot wait to find a job to do facials, whether that is in a salon or spa. All we do is think and think about doing a facial cleanse, tone, and moisturize. Who will be our first client? Will they rebook? Will they tip us? But, our license offers us so many other opportunities that the possibilities are truly staggering. There are many that we have not even thought about, but make no mistake, with that license we can capture an amazing job that we will love. Read More
- Published in Uncategorized
