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Common Spa Branding Mistakes and How to Fix Them
Written by Richard Merrill
Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care... Read More →
Published in BusinessSkin Analysis Methodology: Proper steps and equipment for dermal assessment in the clinical practice and spa
Written by Richard Merrill
Whether managing a clinical dermatology practice or a spa, proper skin analysis is vital when seeing clients, especially if they are new. Old-fashioned or insufficient analysis can involve skipping steps,... Read More →
Published in Skin CareInstagram Hacks: Building a Profitable Spa Business through Social Media
Written by Richard Merrill
Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has... Read More →
Published in BusinessDiversifying Your Business with Services for Men
Written by Richard Merrill
The spa industry has long been known as an oasis for the female client. Everything from design concepts to ingredient choices to aromatic experiences has been created to entice the... Read More →
Published in Business