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Posts by Richard Merrill

Common Spa Branding Mistakes and How to Fix Them

Written by Richard Merrill Common Spa Branding Mistakes and How to Fix Them
Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care... Read More →
Published in Business

Skin Analysis Methodology: Proper steps and equipment for dermal assessment in the clinical practice and spa

Written by Richard Merrill Skin Analysis Methodology: Proper steps and equipment for dermal assessment in the clinical practice and spa
Whether managing a clinical dermatology practice or a spa, proper skin analysis is vital when seeing clients, especially if they are new. Old-fashioned or insufficient analysis can involve skipping steps,... Read More →
Published in Skin Care

Instagram Hacks: Building a Profitable Spa Business through Social Media

Written by Richard Merrill Instagram Hacks: Building a Profitable Spa Business through Social Media
Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has... Read More →
Published in Business

Diversifying Your Business with Services for Men

Written by Richard Merrill Diversifying Your Business with Services for Men
The spa industry has long been known as an oasis for the female client. Everything from design concepts to ingredient choices to aromatic experiences has been created to entice the... Read More →
Published in Business
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February 2026

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