Posts by Kelly Wolcott, L.E.
Building Your Dream Team: Hiring SOPs
Imagine walking into your business each morning and seeing a team that runs like a well-oiled machine – everyone knows their role, delivers consistent service, and supports each other in... Read More →
Published in 2025 Monthly Columns, Bare-Knuckle Esthi, Monthly ColumnsLove Your Gear: SOPs for Equipment & Devices
You’ve just purchased your dream modality; the one you know will elevate your treatments, wow your clients, and boost your revenue. The return on your investment can last for years... Read More →
Published in 2025 Monthly Columns, Monthly ColumnsMetrics Matter: Evaluating SOPs
Creating standard operating procedures (SOPs) is essential, but they aren’t set-it-and-forget-it documents. Regularly evaluating standard operating procedures not only highlights areas for improvement, but it also demonstrates what is working... Read More →
Published in 2025 Monthly Columns, Home Page, New monthly sliderPost With Purpose: SOPs for a Powerful Online Brand
Let’s face it! Your social media isn’t just about aesthetics; it is an extension of your brand. Like it or not, clients are checking out your online presence before they... Read More →
Published in 2025 Monthly Columns, UncategorizedThank You, Come Again: Mastering the Art of Reviews
Few things can influence a beauty business more than online reviews. Glowing testimonials can build trust, attract new clients, and validate your expertise. But a single negative review – especially... Read More →
Published in 2025 Monthly ColumnsElevator Pitch: Why Every Beauty Professional Needs One
Imagine being at a networking event, a coffee shop, or even standing in line at the grocery store, and someone asks, “So, what do you do?” You pause for a... Read More →
Published in 2025 Monthly Columns, Home Page, Monthly ColumnsThe Polished Pro: Why Presentation Is Everything in Aesthetics
Your professional presence is one of the most powerful tools in your business and it’s something completely within your control. How you present yourself to current, new, and potential clients... Read More →
Published in 2025 Monthly Columns, Home Page, Monthly ColumnsThe Beauty of Consistency: Mastering Service Protocols for Success
It’s reality – no one gets excited about sitting down to create and document step-by-step service protocols but imagine the payoff: clients who rave about their flawless skin, share their... Read More →
Published in 2025 Monthly Columns, Home Page, New monthly sliderEffortless Excellence: SOPs for Client Communication & Care
Do you want your clients to rave about your exceptional service, refer their friends and family to you, and feel a sense of home every time they visit? Implementing standard... Read More →
Published in 2025 Monthly Columns, Home Page, New monthly slider
