Posts by Katherine Rothman
The Case for a PR-First Practice
For years, dermatology and medical aesthetics practices followed a time-tested playbook to acquire patients: magazine spreads, giant billboards, the occasional radio or television spot, and even direct mail. These tactics... Read More →
Published in Articles, Magazine, Modern MedicalDo-it-Yourself PR for Spas
Going to a spa and being pampered on a regular basis is something most people would covet. The fact is, such luxuries are not affordable for everyone, so some people... Read More →
Published in Business
