Under Construction: Choosing the Best Website Builder for a Skin Care Business
by Rachelle Dupree
Promoting a spa or skin care business today is impossible without web or social media presence. For any small business to be seen in 2024, a website is mandatory. The average business owner may have little knowledge or time to plan, create, and develop their own website. Thankfully, creating a website in 2024 is easier than ever before. One no longer needs to be an expert in coding, data systems, or style sheets to get the job done. That is where ready-made website builders come in.
GETTING ONLINE
A website builder is an online platform that offers a drag-and-drop interface, making it easy to create a website with little-to-no coding experience. The most popular platforms generally offer full package options like integrated storage for photos and videos, options for adding a custom domain, hosting capabilities, pre-built themes or templates, and more. E-commerce shopping carts, blogs, e-mail options, and search engine optimization (SEO) analytics are also often available at different package and price points.
To make building a simple website even easier, look for new platforms offering their own artificial intelligence photo editors or media creators! Not every business needs a complicated, multipage website, but they all at least need some web presence.
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Rachelle Dupree has over 20 years of experience in marketing, media, communications, and design. She studied with a Denver-based herbalist and naturopath for four years, combining her marketing knowledge with her love of natural remedies and skin care. She currently contracts as a marketing and communications director for Vivoderm Natural Skincare and various design clients.
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