2022 Monthly Columns
1 min read
Spas may struggle to contain noise levels and distractions in their treatment rooms. Get insight on how to make spa rooms more soundproof and how to maximize the environment and create the best, most relaxing experience for clients with tips including ambiance, installation measures, and decoration upgrades. (Must be logged in and hold an active AIA...
1 min read
Even though cleanliness has always been a priority for spa professionals, proper spa safety protocols have never been more important, especially post-pandemic. Take note of aspects including cleaning, sterilizing, and disinfecting but also how to make appropriate spa and personal style decisions to achieve a relaxing and restful space for clients. (Must be logged in and...
1 min read
You may think that successfully running a medical practice means that expanding to include a medical spa should be easy, especially when you already have a great staff in place, but this is not exactly the case. This is why human resources management matters.
FILLING POSITIONS
The secret behind every successful medical spa is culture-specific planning....
2 min read
One of the greatest lessons that a small business needs to understand now more than ever is the power of a network. Often, the thought of collaboration with other local businesses is not at the forefront of owning a small business. I consider this a misstep. After owning a holistic medical spa for several years,...
2 min read
Business success is all about the numbers. If you do not have systems, processes, procedures in place, and a way to track your business analytics, you are setting yourself up for failure. Key performance indicators are specific things you will want to track. They are a roadmap to your medical spa or health care practice’s...
2 min read
What kind of facialist are you? As I sit here quietly typing away in the early morning, coffee in hand, I realize that there are skin care specialists that perform like sunrises and those that perform like Starbucks. This sounds like an insult, but it’s not. One can walk into any Starbucks across the country...
1 min read
Professionals rely heavily on their body when working at a spa and treating clients. By ensuring their treatment rooms are set up for comfort, flow, and their body mechanics, professionals can prevent aches in the back, hands, and wrists with a few tips and tricks. (Must be logged in and hold an active AIA membership to...
1 min read
It can be frustrating to stay positive when dealing with negative client experiences. Professionals can apply steps to rise above the negativity on social media and other situations and show clients that they do not give in to conflict but engage appropriately and find fair solutions. (Must be logged in and hold an active AIA membership...
2 min read
In a press release dated January 14, 2022, Heraldkeepers stated, “The global medical spa market was valued at $11,063 million in 2017 and is expected to reach $27,566 million by 2025 at a compound annual growth rate (CAGR) of 12.2% during the forecast period.”
Whether you are a brand-new medical spa or an existing one, in...
1 min read
After discussing the overrated subjects of florals for springtime, upselling, and the absurdity of Instagram pretty skin care, this column focuses on all that have exceptional merit to be offered over overrated skin care trends. However, nothing is more troubling to this writer than spa parties.
THE DIFFICULTY OF SPA PARTIES
Such tedious little things, spa...
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