The most important aspect of creating an effective retail display is to try to engage more than one of the clients’ senses. While great and enticing visual displays will initially draw them to the retail area of the spa, incorporating another sense usually encourages them to buy. For example, when I have a particular product out on display, I always have a sample size available for testing.
With products like lotions and hand creams, samples eliminate the uncertainty about a product’s effectiveness or feel-good factor, an excuse that is often given to me and my staff when a client decides not to purchase retail merchandise.
— Jamie Anibont, owner of 367 Spa
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