The stay-at-home economy, which has taken over in the past couple of years, has seen an online purchasing surge that is set to account for nearly 30% of global beauty sales by 2026. While this shift to virtual activities may have had a hand in many individuals changing their beauty regimens, it is a common practice for people to search the internet and decide upon random skin care products based solely upon marketing strategies. This is where the skin care professional has the opportunity to shine, offering a unique set of tools which can be employed to ensure these purchasing decisions are made in an informed manner. While many professionals are complacent to meet the needs and even demands of clients inside of the treatment room, a new era has arrived where it is more important than ever to ensure that professionals also have a say in what clients are using to support their results at home.
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