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The Future of Content: AI’s Impact on Social Media Marketing  

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By Jennifer Thomas

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Utilizing artificial intelligence (AI) tools in spa and skin care marketing, particularly social media, creates new opportunities for efficiency, content development, and enriched customer engagement. Leveraging free or paid versions of generative artificial intelligence tools can create a month’s worth of social media posts within seconds – complete with hashtags and suggested images.

THE RIGHT WORDS

It is all about the prompt – how one asks AI tools to generate a request. The more detailed the prompt, the more precise suggested postings become. In fact, AI-generated posts (after modifying with specific spa details or expert names) can even be added into a social media scheduler.

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