As COVID-19 continues to impact the industry, spa professionals are hustling to find exciting new strategies to capture lost service revenue. Across the country, express-service menus have popped up as well as virtual treatment solutions, that encourage sales enhancements while helping clients on a budget who are uncertain about their financial future. Clients want to continue to treat themselves with cost-effective spa treatments and products.
Spa professionals have quickly realized these expedited services are optimal profit-drivers that allow for more appointments without extensive time restraints. The perfect formula for an express service is a service that derives a desirable benefit, is easy for both receptionists and service providers to describe, can be accomplished in 30 minutes or less, represents a low cost to the spa, and is priced at a point that the mainstream client gives little thought to the impact to their wallet.
To design a bottom-line-building express menu, below are a few solutions that work great and can lead to lifelong clients and huge revenues.
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