When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider:
- • What makes the brand stand out?
- • Is the brand or spokesperson interesting and engaging?
- • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing.
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Respected for her communication skills and media relationships, Debra Locker has worked in public relations and journalism for nearly three decades. She is the President of Debra Locker Group, which is an award-winning, boutique agency that specializes in lifestyle, spa, wellness, and beauty. Prior to becoming an entrepreneur, Debra was the PR Director for the International SPA Association, as well as a TV journalist. Debra may be reached via Debra@DebraLockerGroup.com and by visiting www.DebraLockerGroup.com.
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