We all experience those clients who love coming in for facials every month, yet never seem to find the time to stick to their skincare routines. As aestheticians, those clients are frustrating, so how about teaching them to shift their mindset toward their skincare routine to see if they stick to it? Let’s shift the word routine into a ritual. The word ritual means “done in accordance with social custom or normal protocol.”
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Samantha Dench is a 16-year licensed aesthetician, owner of Skin Deep, author, and speaker. Dench’s passion stems beyond treating the skin to include internal health to achieve healthy skin for clients by finding the root of the problem. She loves to educate groups of women and share her knowledge and passion of skin. Dench loves to share her book to help women take control of their skin. She is a single mom of three and loves to cook, bake, and find creative ways to find healthy alternatives to her favorite dishes.
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