Pro Tip to Tell Clients

Makeup techniques learned in school can definitely be a bit different than the ones we all learned from our mothers. And when it comes to applying makeup for our clients, we use all the tricks we know. But have we taken the time to explain what we are doing while the client is in the chair? Being detailed and explaining your steps to the client will build trust and keep them coming back for more…

Here is just one tip we should make sure our clients take home:

Downward strokes. We teach our clients to wash their face in a circular motion, then to apply moisturizer with upward strokes to help defy the natural pull of gravity. But when we apply the foundation, we always use downward strokes…
We understand the reason is because of the vellus hairs all over the face, but our clients may not look so closely. Instruct them to apply their makeup with downward strokes only, keeping the peach fuzz from being more noticeable.

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