Preparing for Skin Care Woes and the Month of the Rose

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I hope everyone is already feeling the healthy, inspiring, positive energy of 2017! Mother Nature kicked off the New Year in Texas with a taste of winter, but only for a quick minute! With the cold weather, however, comes dry skin. Be prepared for clients to start getting in contact with you by touching base with your product line representatives to find out their plans to boost sales. Use this time to inquire about their scheduled educational opportunities for you and your staff.

As clients make contact about their winter skin woes, you may find that they are suffering from a condition they are not even aware of: dehydrated skin! We all
know hydrated skin looks radiant and youthful, but do your clients know that hydrated skin is one of the basic essentials to maximizing their skin goals and getting the results that really want? Dehydrated skin can also create skin that has a higher sensitivity to skin care treatments, so stock up on the best products to fill up your clients’ water tank – I think everyone’s skin is screaming for a drink!

In addition to dehydrated skin, February also brings Valentine’s Day! Are you ready with gift cards, goody bags, and special ideas to make the day affordable, effortless, and unique for your clients? Because spa treatments are a popular Valentine’s Day gift, be prepared to set the mood in the spa, offer Valentine’s Day specials and market those specials, and even set extended hours if needed. Having staffing set and the retail area fully stocked will help this romantic holiday to fly by without a hitch!

By anticipating client concerns and preparing for the upcoming holiday, you’ll surely see a boost in sales.