Is there anything more relaxing than summers at the spa? Working late into the night, sunsets peering beautifully into the treatment room, drenching the space in lovely golden light. It is incredibly peaceful and presents the perfect opportunity for an impromptu photoshoot.  

After all, when was the last time you posted a genuine photo of your business? Often, spas get swept up in the constant outpouring of perfectly posed and airbrushed advertisements on social media, too perfect for real life and easily forgettable. In this constant barrage of flawlessness, it is apparent that one of the most valuable – and yet underutilized – tools in the spa industry is authenticity. Defined in the dictionary as “being true to one’s own personality, spirit, or character,” being authentic is incredibly important in business.  

While business owners are quick to post a run-of-the-mill aesthetic photo to social media to accompany upcoming specials or to fulfill the never-ending engagement quotas required of spas these days, one might argue that posting a real photograph of your establishment is much more valuable than the standard stock photography available to everyone. This may seem like a daunting task if you are not accustomed to it but knowing the types of photos spa clientele would like to see can combat this. Photography that often trends well with clientele include staff photos, still life photography, mid-treatment photos, and spa décor.  

Kristen N.M. Johnson is an award-winning registered nurse, licensed aesthetician, and co-owner of The Eclipse Spa in Westminster, Maryland. With over 10 years of experience in the luxury spa industry, Johnson is passionate about creating an incredibly unique and indulgent experience for each client. She specializes in the development, education, and implementation of innovative treatment protocols. Johnson holds advanced training and certifications in holistic and integrative health, micro needling, clinical skin care and treatments, nutrition, facial cupping, gua sha, hot stone therapy, advanced chemical peels, cosmetic injectables, facial reflexology, and is an usui reiki master and teacher.