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CATEGORY: MAKEUP MATTERS

Fact or Fiction: Regularly wearing makeup ages skin faster.

📖 3 min read
Makeup is fun, albeit transforming! There is no question that a perfectly concocted palette of...
CATEGORY: MAKEUP MATTERS

In Focus: Creating the Perfect Before and After Photos

📖 6 min read
I worked with a famous, professional hair care and cosmetic brand for years as an...
CATEGORY: MAKEUP MATTERS

The Perfect Finish: 3 Quick Makeup Products to Apply at the End of Each Spa Service

📖 3 min read
The first few steps into color cosmetics do not have to be big. In fact,...
CATEGORY: MAKEUP MATTERS

Contour and Highlight like a Pro: A Step-By-Step Guide

📖 16 min read
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the...
CATEGORY: MAKEUP MATTERS

AIA Legends: Long Island to The World: My Life-Long Passion for Makeup

📖 13 min read
PC: M. Watts As a child, I was destined to become...
CATEGORY: MAKEUP MATTERS

Eye Spy: An Inside Look at Eyelash Manufacturing

📖 13 min read
Eyelash extensions began taking hold about 15 years ago. It is safe to say they...
CATEGORY: MAKEUP MATTERS

The Perfect Finish: Using Color Analysis to Boost Makeup Revenue

📖 9 min read
For many beauty professionals, makeup is an integral part of the profession. So, why do...
CATEGORY: MAKEUP MATTERS

Makeup Tips for North Asian Clients

📖 4 min read
There are a wide variety of Asian ethnic groups and each group or mixed heritage...
CATEGORY: MAKEUP MATTERS

The Fall Haul: Back-to-School Makeup Tips

📖 4 min read
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens....
CATEGORY: MAKEUP MATTERS

On Trend and Inclusive: Makeup Looks to Serve a Diverse Clientele

📖 14 min read
Wouldn’t it look strange to see someone working out in a gym wearing a long...