Makeover Your Career

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📖 4 min read

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It is no secret that winter’s colder temperatures and dreary days can affect our moods. You have probably heard the term “the winter blahs” and maybe you are experiencing them right now. On the other hand, maybe what you are feeling is not actually connected to the weather at all. Maybe it is something that statistics say affects 77 percent of working Americans at one time or another – career burnout.
In the aesthetic business, burnout can make you feel lethargic, reduce your productivity, and make you want to throw in the towel on procedures you once enjoyed and looked forward to doing. If this is the case and you find yourself dreading going to work, not feeling excited about providing treatments, and not actively engaging your clients, you are likely suffering from burnout. While it can be tough to get out of this rut, it can be done. It will take some work, but you have the ability to reclaim your passion for skin care, customer service, and the aesthetics industry. Instead of giving your customer a makeover, you are going to give your career a makeover!

Common Causes of Burnout
Boredom and repetition are the “terrible two” factors when it comes to feeling burnt out on the job. They are often the main culprits behind a loss of motivation and enthusiasm at work. Take a look at your appointment calendar. Are you doing facial after facial after facial? While a facial is a wonderful staple of any aesthetic practice, you may start to feel like you are working on an assembly line.
Many people who suffer from burnout have held their current job for a number of years and feel like they have mastered their profession. They have grown tired of the daily tasks associated with work, and because of that, they often slide by doing the bare minimum. This creates a vicious cycle that deepens the rut in which a worker is stuck.
External factors can also contribute to burnout. The 5,000 year old Chinese philosophy of Feng Shui says that we are intimately connected with the spaces in which we live and work, and that our surroundings constantly have an impact on us whether we are aware of it or not. A lackluster workspace can have the same effect as a cold, rainy day – creating those “blah” feelings that make it hard to get through the day.

Steps to Reclaim Your Passion
Getting your mojo back is not always easy; however, you can accomplish it with some effort, persistence and creativity. One of the best ways to reclaim your passion for your career is to rebrand your services. Think of new and exciting ways to promote the beauty-enhancing treatments you provide.
For example, are there services you offer that clients do not gravitate towards or are reluctant to try, so you hardly every perform them? You may be able to change that by presenting those services in a different way. Focus on the benefits of a treatment, not the treatment itself. Instead of offering a “deep chemical peel,” offer a “turn back the clock treatment that reduces wrinkles and age spots.”
This business is all about the amazing results we are able to help people achieve on a daily basis. If you can return your focus to that, you will likely reignite your passion for the skin care industry. One of the best ways to get excited about the latest procedures is to experience them yourself and share the results with your clients. Many aesthetic professionals maintain their enthusiasm by being a walking example of the latest treatments. Tell your client about your experience and all the positive results.

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