Lycored Brings Immersive Cycle of Glow Pop-Up to New York City

Lycored, an international wellness company at the forefront of the ingestible skin care market, announced the successful unveiling of its new holistic wellness initiative, Cycle of Glow. In a five-day interactive, experiential pop-up in New York City, New York, Lycored showcased the real-life education surrounding their latest breakthrough skin health research findings.
Lycored’s newest body of skin health research revealed how supplementation of Lycoderm, a carotenoid-rich tomato nutrient complex, allows for the proper nourishment of body and skin, while also balancing the skin’s response to ultraviolet rays. To celebrate the launch of these findings, Lycored created an interactive pop-up shop experience that would educate consumers on the key components of this study, but through the concept of the Cycle of Glow. Specifically, visitors to the space were guided through the three stages of Lycored’s Cycle of Glow: Nourish, Balance, and Sustain, where they sipped from complexion-boosting, carotenoid-rich juices at the Journey Juice Bar, wrote their own personal Letters of Love, played skin health games, and interacted with a multi-touchscreen Pops of Positivity wall.
“The Cycle of Glow highlights Lycored’s commitment to pursuing holistic wellness through nutrition (Nourish), supplementation (Balance), and activities that have a positive impact on our well-being (Sustain). And, what better way to bring these three core concepts to life than through a completely immersive and interactive pop-up experience,” said Zev Ziegler, head of global brand and marketing at Lycored.
“By utilizing the Cycle of Glow, we were able to highlight the importance of a well-rounded healthy lifestyle, weaving in the benefits of littleglow for a person’s well-being and findings from our latest skin health research to support the importance of balance – how a skin-conscious lifestyle means caring for our skin on the inside just as much as we do on the outside,” continued Ziegler. “I’m proud of what we were able to achieve with this pop-up experience as we continue to educate everyone on the Cycle of Glow.”
During the week, Lycored also held a morning spin class for members of the media, as well as an evening discussion with a leading dermatologist and industry expert panellists, Lycored’s Head of Science and Nutrition, Karin Hermoni, PhD, who gave an educational presentation on Lycored’s newly published, ingestible skin care research titled, “Tomato Phytonutrients Balance UV Response: Results from a Double-Blind, Randomized, Placebo-Controlled Study.”