Lasting Beauty

It is no secret that beauty and skin care are notoriously wasteful, from the excess packaging of products to the challenging sourcing of ingredients. Beauty industry stakeholders, from ingredient suppliers to end consumers, have increasingly embraced sustainable practices, paving the way for a more environmentally conscious future. In a world more and more aware of its environmental footprint, sustainability within the beauty industry is not just a trend – it is a necessity.

KEY DRIVERS FOR CHANGE

Skin care professionals who stand at the intersection of beauty and science play a pivotal role in this transformation and can also be key players in driving environmental change. Professionals who work closely with skin care and beauty products have a responsibility to educate themselves and their clients on the environmental impact of the industry. Holding the brands they choose to support accountable for ethical sourcing of ingredients and carbon balancing the emissions the brand contributes to in the Earth’s atmosphere is an immediate solution to more positive environmental change within the beauty industry.

As consumers themselves, professionals can also make conscious choices when it comes to the brands they support and products they use in their services. The simple fact is that people vote with their dollars. Every time a professional chooses a brand, they are choosing what they stand for, whether that is negative changes like creating waste and greenhouse gas emissions or positive changes like replenishing Earth’s resources, balancing carbon emissions, and improving the health of all people and the planet.

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Kaelin Jutras is a visionary in the field of skin care, serving as the founder and CEO of Herbal Skin Solutions, a company committed to eco-conscious skin care innovation. A licensed aesthetician and an active advocate for the professional aesthetics community, Jutras also leads The Esthetics Academy. Through this educational platform, she provides hands-on training and certifications, empowering skin care professionals with the skills and confidence to deliver cutting-edge treatments. With over a decade of experience, Jutras continues to inspire and lead with a passion for skin care and professional development, making significant contributions to both her clients and the wider community.