gloProfessional rebrands to Glo Skin Beauty, highlighting integrated skincare and makeup system gloProfessional, known for its formulations and products, has rebranded to become Glo Skin Beauty in an effort to take a more unified approach to skincare and makeup.
According to representatives from the company, Glo Skin Beauty products have undergone extensive research and testing, aiming for synergy in skin care.
“We recognized an opportunity to harness the latest scientific developments throughout our entire offer,” says Jerry Wenker, CEO of Glo Skin Beauty. “We developed formulations that fully complement each other, delivering a full spectrum of beauty solutions from cleansers to lipsticks. It’s an intuitive and powerful reframing. By purchasing Glo Skin Beauty, the consumer can trust in our line to deliver optimal skin health across all categories.”
As part of this transformation, the brand redesigned its packaging, hoping to visually illustrate cohesion.
Complementing Glo Skin Beauty’s retail products is a professional line, including a transformative peel series and professional mineral makeup collection. Representatives of the company feel that it provides skincare therapists and makeup artists with the products they need for the results their clients want.
Glo Skin Beauty products are talc and paraben-free and never tested on animals.
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