Skin cancer is the most commonly diagnosed cancer in the United States, affecting more people than all other cancers combined. More than five million nonmelanoma skin cancers are diagnosed annually in this country. Diagnosis and treatment rates have risen steadily and education on the importance of preventative care has increased, which is critical when considering that regular daily use of a broad-spectrum sunscreen reduces the risk of developing squamous cell carcinoma (the second most common form of skin cancer) by 40%.
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